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Small business lead generation: The impact of lead scoring
For many, the very concept of lead scoring is a very new idea, but nevertheless, it’s a goldmine of opportunities when it comes to small business lead generation, since it allows businesses to be more...
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Small business lead generation: The impact of lead scoring (contd.)
Resuming from where we left off… Lead scoring is certainly going to have an impact on the way marketers treat the conventional processes, with regards to experimentation becoming more frequent. That...
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Small business lead generation: the impact of lead scoring (contd.)
As it gains momentum, the concept of lead scoring would be seen as an iterative process. So, as feedback is received from the market (via the sales team), the marketing team would spend more time...
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Small Business Lead Generation: The Benefits of Activity Targeting
Often, startups find it hard to get the desired kind of leads mostly because they are up against the behemoths of the industry. However, they are following the same small business lead generation...
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Small Business Lead Generation: The Importance of Letting Go
Scoring leads and segmenting data are among the most widely accepted industry norms. And for a good reason, since they ensure the efforts of the sales and marketing team are well rewarded. However,...
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Small Business Lead Generation: Pre-qualifying Leads
Pre-qualification can arguably be referred to as the most under-rated procedures in small business lead generation, in spite of the fact that it’s an essential and extremely rewarding step in the...
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Small Business Lead Generation: The Power of Criticism
One of the most tempting propositions in the domain of small business lead generation is that of criticizing the competitor’s offering, if the prospect is using them. This trend can be seen across all...
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Small Business Lead Generation: Ask The Right Questions
Getting the right answers is often just a matter of asking the right questions. And there are just three most important ones when it comes to small business lead generation. Do customers understand the...
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